Please download the complete lesson plan for the worksheets, resources and rubrics. Below is an overview of the lesson plan.

Lesson Objectives

Students will:

Anticipate growth potential for large markets
Determination of business size based on growth projections.
Identify what kind of services to offer and where to locate business.

Motivation

You are an entrepreneur in the fastest growing market on the continent – cellular phones. You have to analyze who is demanding cell phone service, where they are, the growth potential of this market, and determine what kind of store you will open.

Requirements

Blogs from Africa	From Expedition
Audio recordings from Africans	From Expedition
Video recordings from Africans	From Expedition
websites from /about Africa	http://www.cellular.co.za/news_2006/feb/020206-african_continent_fastest_mobile.htm
Resource Documents	Sudan cell phones South Africa cell phone excerpts Cell phones may help Cell phone frenzy in Africa Cell phone use changes Africa Vodacom PDF

Instructional Plan

Lesson Time: 1-3 classes
The students will have an opportunity to start their own business. The business targets the largest market on the continent – cellular phones. Students start by researching the target market using resources provided above. If the teacher desires, they can also search online. All resources needed to complete the project are listed above.
The students will create a business « idea » logo, and slogan for a new cell phone store in Africa. The business plan outline will include who the store targets and why, what kind of services their store will offer and why, and an estimate on their business’ growth over 5 years.

Please download the complete lesson plan for all activities, worksheets and detailed information of the lesson plan.

This is an overview of the lesson plan.